Archive for July, 2010
Bohler Family Practice website
The website for Bohler Family Practice is moving along very well. Keep in mind that, unlike most other marketing groups, our focus isn't on the tools of the site only, but we first outline the needs and emotions involved with our clients' patrons. We then find differentiators within the market. Bohler is a caring practice with a wide array of convenient hours, even with two locations and a walk-in clinic. Though they've had their doors open for decades, they only now are investing in a website. That's good in many ways though, because no website is better than a mediocre or poor one. We'll be sure to confirm to them that it was worth the wait!
CROET website launched.
The Community Reuse Organization of East Tennessee is the group formed to help the Department of Energy transfer assets formerly held by the Federal Government in Oak Ridge, TN into the hands of the private sector in order to promote American science and technology. We have built their main website, as well as three others that will be rolling out in succession shortly. Please visit the site.
Surprise! Postage rates are going up AGAIN!!!!
On Tuesday, July 6, the USPS proposed a $0.02 increase on first class postage to take effect on January 1. Really, Post Office! Are you seriously trying to drive us all to e-mail and make your postage hole even deeper!!! And its not just the price of a stamp going to almost 50-cents, all other services will be increasing also.
What does this mean for companies that utilize direct mail for marketing their products and services? Is the answer to cut the volume of mail, cut staff or just “cut and run!” For most marketers, there are solutions to save production costs, better target your audience, strategies to increase response rates and technologies that can be leveraged to increase revenues. For example, new envelope designs have been created not only for self-mailing but with a “built-in” reply card to reduce production and postage. When was the last time you analyzed your mailing list; who is your audience, why are you mailing them and what are you offering them? Also, are you making it easy and efficient for your customers to respond to your call to action?
Integrated marketing campaigns are the fashionable answer most marketing consultants will offer. The perception by most business owners is “that sounds expensive.” New technologies like variable data printing and personalized URLs require new investment, but the return can be exponentially greater than with traditional direct mail methods. If you are grumbling about the cost of higher returns, can you also scoff at the new strategies for leveraging social media networks? 474,250,920 (as of 7/14/2010) Facebook users across the world beg to differ!
If you are you looking for new ways to address (sorry, pun intended) the future of your direct mail program, give VPI Print Services a call. We can analyze your needs from beginning to end to help you identify cost savings opportunities in printing and mailing as well as look for ways to increase revenues.
Mark Wilson
President, VPI Print Services
Relyant
VPI Strategic Marketing client Relyant has just won another contract in Afghanistan. This time, they're reducing the number of diesel fuel convoys by insulating tents… Fewer convoys means fewer casualties and less cost. Everyone wins. Click here for the story.
PMG Benefits Consulting
Our team just completed the logo design for PMG Benefits Consulting. Now, we are busy designing a full set of business cards, letterhead and envelopes so they can fully roll out their new identity. PMG is part of The IFS Group, which is a large conglomerate. The IFS Group has also engaged VPI for its own Visual Identity Package, as well as a very in-depth and integrative website.
PlayaLifeTV.com is NOW LIVE!
That's right! We've been excited to launch this amazing site for some time now. There's still a large amount of video content yet to be uploaded, as the site is heavily laden with it. But it's live now and ready to show you how great this booming section of the Mayan Riviera is. If you are thinking about a trip to a sunny & exotic location, you simply must visit this site. They offer specials that no other site offers, as they literally video each restaurant, hotel & resort and negotiate face-to-face for the best deals. What a wonderful concept! Click here to go to the site.
Meadow Walk Villas
This very nice set of luxury villas on the border of Farragut and Lenoir City is now being offered to the public by Thunder Road Realty, LLC. This brokerage wanted to scrap the old and tired website and Visual Identity in exchange for a look worthy of their villas. We're nearing completion of the new website, and the Visual Identity is complete. Be sure to stay tuned, and if you know anyone looking for a nice, no maintenance home in the West Knoxville area, be sure to pass along Thunder Road's information to them.
Smoky Mountain Property Management
We just completed the new Visual Identity for Smoky Mountain Property Management. This company is a powerhouse of technology, and is the hub for the majority of rental transactions of high-end vacation home rentals in the Smokies. We're proud to be a part of their growth plan.
OfficeWorks LLC Website
We're nearing completion of the OfficeWorksLLC website. Everything's coming together quite well. We still need to go to some of their (many) job sites and take pictures for this site, and we have some other copy issues to work out, but we're nearly done with what will be a wonderful website for a wonderful company!
Orlando Eye & Oculoplastics
We're finishing up the logo/brand for Orlando Eye & Oculoplastics today. This client is a new practice to soon open in Orlando. Our goal is to be there with them throughout the process to make sure that their new venture is a successful one. Both MD's are wonderful, and if you're in the Orlando area, you should email us. We'll get you in contact with them! After the logo is finalized, we'll proceed with all stationery & website design. Stay tuned!