Search Engine Optimization
We take it for granted now that having good rankings and visibility on Google will drive business. With search, every page on your site potentially becomes a home page.
Good search engine optimization (SEO) results in 4 times as many clicks than paid search (pay per click – PPC).
What is SEO?
Search Engine Optimization (SEO):
Persuading the search engines that they want you in their main listings
Synonymous with:
Google, natural listings, organic listings, “free” listings, ranking
Not to be confused with Pay Per Click:
Search engine advertising, search engine marketing
Who Get’s to be No. 1 in Organic Search?
In many ways, search engine optimization is easy. All you need to do is the following:
- Create a good site with contextual links;
- Include the phrases that you want to be found for within the copy of your website;
- Get lots of relevant sites to link to you;
- Get users engaging with your site.
We all know how simple it is to hang wallpaper. Unless you’re a trained DIY’er though it’s typically very easy until you actually try to do it and then you still often wished to hire a contractor.
SEO is similar. Not rocket science but can be very involved never the less.
You must be a good copywriter that knows the ins and outs of search and tagging techniques that aligns to your overall business and go-to-market strategy.
SEO Services
With a track record of achieving number one listings on competitive single and two word phrases, our expertise covers all elements of SEO including: copywriting, website architecture, link building and social media. We can also assist with Local Search (e.g. Google Maps rankings) and even untangling the messy web left behind by “experts”. Training, one-off consultancy, occasional hand holding and total SEO management options are all available.
Our Process
We start by evaluating your current site. This includes the content, messaging and architecture. Then we evaluate the competitive landscape and provide go forward recommendations.
Desired key words and phrases will be looked at for actual conversions, to include: how many times they are searched, what key words result in low bounce rates and turn a site visitor into a customer or client.
After SEO work is complete, we monitor your positioning in search placement over time and continue to refine our tactics to be sure that you remain higher than your competitors in your local area or market.
SEO Costs
SEO costs vary depending on the industry area. For example, getting impressive rankings and traffic for a small niche product will be easier than in a competitive high value area.
PPC click costs are a good indicator of the difficulty of the industry segment to achieve good rankings for the high traffic phrases.
In general, we charge project rates for SEO work depending on the size and complexity of your site, as well as the overall goals you are trying to achieve. If we are building your site from the ground up, SEO will be built in to the overall content strategy.
We also offer fixed rate per month packages for search placement monitoring. This is recommended to keep the highest placement as well as optimize new content as it is added.
Our costs will certainly be more expensive than using off-shore ‘link building services’. However, these services, while enticing, often result in indexing penalties that will block your site from being listed altogether.
The work we do will last for years (not just until Google updates the search algorithm again!).