Visual Identity Packages
Your logo is your first impression. While you can easily find someone to design a logo for you, we offer knowledge and experience that others simply don’t have. The first step in our Visual Identity Package process is to research your company, which includes an objective analysis of your strengths and weaknesses. Then, we look at your competition and define the “personality” that they are putting forth into the marketplace. With that background, we define the emotions that your prospective clients are feeling when looking for a service or product in your niche.
Business Card Designs
We also define what fears or objections that your target audiences might have when entering into your consumer marketplace and lay out 3 to 5 descriptors or emotional words that your brand needs to relay to the subconscious of the consumer.
With all that in mind, we then define the visual identity tools that we will use: the icon, colors and fonts that will meet our criteria. You’ll then get a handful of logo choices and we’ll have yet another brainstorming session, including what changes need to be made, what we like and dislike and so on. At the end of this process, you’ll have a new, fresh, truthful and effective brand identity. Then, included in this package, we’ll redesign all of your corporate stationery to be sure that there’s a clean shift from your old image to your new and improved one.
