Juddy Arnold
Partner, Chief Strategy Officer
Juddy Arnold
As Chief Strategy Officer for VPI, Juddy focuses on marketing strategy and business plan consultations for clients, as well as their overarching business development and positioning strategies. With extensive experience in market research, product design consultation, pricing analysis, and developing product launch strategies, he brings much insight and value to the table. His efforts have been utilized in the medical, technology, and consumer products fields.
“I enjoy analyzing products or strategies and finding the hurdles, the obstacles to market entry, or reasons the intended market might say “no.” Too many times, entrepreneurs get swept away in the passion required to make their dreams reality. They don’t necessarily stop to look for the stumbling blocks that can create failure. Sometimes things make sense on the surface, but balanced against real world applications and market trends, they fall short. Once identified, we can lower the hurdles, or design around the obstacles to deliver a strategy that wins.” Juddy Arnold
Client Testimonial
“From the beginning of our project, Jared and Juddy with VPI listened to our business plan and immediately upon hiring them, we had results! Not only did they develop a logo that rivals national companies, they came up with the name of our company. I highly recommend their tax minimization and business consulting services also.” Chris Skalet, CEO of Revival Real Estate Recovery
Fun Fact
Juddy was born in the Bristol, TN area and is the son of an accomplished engineer/inventor. Juddy is married to a successful event designer & coordinator who happens to be a Florida Gator Alumna. That combination leads to some very colorful exchanges during football season. Together, they have a beautiful 3 year-old daughter who loves to ride motorcycles with her dad. Having ridden them himself since the age of four, Juddy naturally has a passion for riding and collecting motorcycles of all types, from vintage to modern, off-road and street, domestic and foreign. He shares this passion with his entire family, as his mom, dad, brother, wife and now daughter, all ride together.
Experience and Education
Juddy’s educational background is in Marketing and Finance. Having managed a successful small business during college, his career path took him to resort real estate sales post-graduation. In this arena, he excelled as the top producer for one of the South’s largest developers. With a gift for strategic positioning and a knack for understanding the needs of the client, he was quickly promoted to the position of Coastal Carolina Regional Manager. In this capacity, he opened a new region for the developer and set several company-wide sales records along the way. In 2005, Juddy joined Jared Cullop in forming Vision Producers, Inc. and Vision Brokers, Inc. The two companies served as the functional hub for all sales, marketing and design operations for several large scale developers throughout Tennessee, North Carolina, and South Carolina. In his role as CEO of these companies, Juddy oversaw systems development and implementation, product design and launch strategies, and the management of the companies’ fifty employees staffing five offices in three states.